Last updated: June 2026 — James Wilson, Merchantrd

Privacy Policy

Effective Date: January 1, 2026

Website: merchantrd.com

Owner: James Wilson

This Privacy Policy describes how Merchantrd, operating at merchantrd.com, collects, uses, stores, and protects information obtained from visitors to our website. By accessing or using merchantrd.com, you agree to the practices described in this document. Please read this policy carefully before continuing to use our services.

1. About Merchantrd

Merchantrd is an independent review and information website focused on Aviator game reviews and online casino content for users in India. We do not operate gambling services directly. Our website provides editorial reviews, guides, and recommendations related to online gaming platforms available in the Indian market.

2. Information We Collect

Merchantrd may collect the following categories of personal and non-personal information when you visit merchantrd.com:

• Automatically Collected Data: IP addresses, browser type, device type, operating system, pages visited, time spent on pages, and referring URLs.
• Cookies and Tracking Data: Session identifiers, preference settings, and behavioral tracking data stored via cookies and similar technologies.
• Voluntarily Submitted Data: Any information you provide when contacting us via email or feedback forms, including your name and email address.
• Analytics Data: Aggregated user interaction data collected through third-party analytics tools to improve our content and website performance.

3. How We Use Your Information

The data collected by merchantrd.com is used for the following purposes:

• To analyze website traffic and improve user experience on merchantrd.com
• To personalize content recommendations based on browsing behavior
• To respond to user inquiries and support requests
• To monitor and prevent fraudulent or abusive activity
• To comply with applicable legal obligations
• To measure the effectiveness of editorial content and advertising partnerships

4. Cookies and Tracking Technologies

Merchantrd uses cookies to enhance the functionality of merchantrd.com. Cookies are small text files stored on your device that help us recognize returning visitors and track usage patterns. We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device for a defined period.

You may configure your browser to reject cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality and user experience of merchantrd.com.

5. Third-Party Links and Services

Merchantrd contains links to third-party casino and gaming platforms reviewed on our site. When you click on such links, you will be directed to websites not operated by merchantrd.com. We are not responsible for the privacy practices or content of these external websites. We strongly encourage you to review the privacy policies of any third-party platforms you visit through links on our site.

We may also use third-party service providers, including Google Analytics and advertising networks, which may collect data on our behalf. These providers operate under their own privacy policies and data processing agreements.

6. Analytics

Merchantrd uses Google Analytics to collect anonymized data about website traffic and user behavior on merchantrd.com. This service may use cookies to collect information such as how often users visit the site, what pages they visit, and what other sites they used prior to arriving at our website. We use this information solely to improve the website. Google's ability to use and share information collected by Google Analytics is governed by the Google Analytics Terms of Service and Google Privacy Policy.

7. Your Rights Under GDPR and CCPA

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data where applicable.
• Right to Object: Object to the processing of your data for certain purposes.
• Right to Data Portability: Request transfer of your data in a structured format.
• Right to Opt-Out: California residents may opt out of the sale of personal information as defined under CCPA.

To exercise any of these rights, please contact us using the details provided below.

8. Data Retention and Security

Merchantrd retains personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by applicable law. We implement appropriate technical and organizational measures to protect your information against unauthorized access, disclosure, alteration, or destruction. However, no method of internet transmission is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Merchantrd and merchantrd.com are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted personal information through our website, please contact us immediately so we can take appropriate action.

10. Changes to This Privacy Policy

Merchantrd reserves the right to update this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. Continued use of merchantrd.com following the posting of changes constitutes your acceptance of the revised policy.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact the responsible person for merchantrd.com:

• Responsible Person: James Wilson
• Website: merchantrd.com
• Email: [email protected]

James Wilson is committed to addressing all privacy-related inquiries in a timely and transparent manner in accordance with applicable data protection laws.